G Street is working to grow the online sales of a great company based out of North Jersey.  Kesstek sells electronics by Olympus, and Phillips, and others in the recording and dictation market.  They are in fact, according to owner Jody Gonzales, one of the premier volume dealers for these manufacturers. 

Jody is focused on enhancing SEO, and PPC exposure and conversions related to the targeted traffic.  It just so happens that we (G Street) have a great deal of experience with the particular ecommerce platform that is being employed by Jody.  This gives us a bit of a leg up in assisting her with landing page optimization and a significant comfort level for the client to boot.

Jody has elected to focus her initial campaign on a limited number of products with similar prospects.  She is starting with products that serve professionals such as doctors and lawyers.  These are products with a relatively high sales volume, and because Jody is one of the larger resellers her margin on these particular products is healthy enough to absorb a single digit hit from additional lead-generation costs. 

We are also recording all the calls that come in from Kessteks new advertising campaign.  This feature allows Jody to log into http://calls.gstreetweb.com and access high level reports, or individual call recordings.  This is a powerful business tool when the client chooses to use it.  Not only does it provide an idea as to where your prospects are coming from, but also how their phone calls are handled by your staff when the phone rings. 

In the next couple weeks we’ll be launching a broader campaign for Kesstek.com’s sister site Vipertel.com

Vipertel is a full service telecom hardware reseller.  Both new and refurbished business phone system components are available for sale and immediate shipping.    

Use social networking tools to enhance search performance at no cost.

You have most likely heard of MySpace and Facebook. (if you have not, then we cant be friends anymore)  

LinkedIn.com offers professionals a place to manage an interactive resume and professional contact network.  Click here for an example profile page: Tom Ritter

To better understand the actual benefits of this free platform consider the keyword phrase “Tom Ritter”.  This particular keyword phrase has some stiff competition in the first page results of Google. (Click here to see Google results for ”Tom Ritter”)  I am competing with a nationally reknowned dentist, and a famous actor for visibility in the results. 

I do not have a website or blog to compete with these other results. I am on the first page of Google simply because I created a LinkedIn profile.  At the time of this post my LinkedIn profile ranked #6 on the first page of Google results. 

I will concede that there are only about 575,000 websites related to the search “Tom Ritter”.  If my name was “Brad Pitt” the competition would consist of about 25 million competitive results.  But still, I am beating out over half a million websites without having spent a dime to do so. 

For those of you with some real Search Engine Optimization savvy, my LinkedIn page boasts a Google PR of 3.  This means that any links I create on my LinkedIn page actually improve the search performance of the sites I link to. 

So set yourself up on LinkedIn, and get all your employees to do the same. Then, create website links to your company website from all of your respective profiles.  The Search Engine Optimization benefits will be measureable, and you cannot beat the price.

Make no mistake about it, my LinkedIn profile performs because I update it at least once a month and I have developed a decent network of 150 contacts and growing.  But even that is very little effort to maintain. 

And make no mistake about this……………….Mr. Furley was the man.

Finally I get to post a blog about posting blog’s.  The circle is complete…

It is extremely difficult to search optimize new websites when you have to compete against established players in your market.  It is safe to assume at least some of your competitors have built solid websites with lot’s of content and inbound links.  You will likely need to compete for similar keyword phrases and this will require some creativity for you to catch up in search performance.

A blog can be an instrumental tool for new websites to improve rank and search performance.  In fact a blog is probably one of the last places that even established small businesses are not doing a very good job online.  Jumping in and taking advantage of this opportunity is a great idea. But you will need to act fast.

Why blog for Search Engine Optimization?    

Blogs are often indexed more frequently than corporate sites.

Blogs can be syndicated across many sites via RSS feeds that generate valuable inbound links.

Blogs perform differently than corporate sites for the same keyword phrases. 

It is not too late to effectively get your business into the online marketing fray. But you must apply creativity and cutting edge Search Engine Optimization to make it worth your while.  Make a blog part of your plan and cut in line before your competition.  Let us know if we can help.

Situation:
Many small businesses are cutting back on marketing and lead generation or waiting for the economy to pick up before they invest in websites and Google advertising.

This blows me away!  Now is the time to stake a claim online.  Much like real estate, in this economy online advertising presents a buyers market.  There is no better time to assign a budget to developing a plan for growing your business online. 

There are 2 types of businesses that we are having success with right now:

#1
Small businesses that are thriving. Real estate agencies, title agencies, lawyers, mortgage brokers, and other organizations that in many instances are actually doing more volume than a year ago.  These clients are calling us to capitalize on this momentum and expand upon their ability to pull in and sell new prospects.

#2
Businesses that are hurting and need to make adjustments to accomodate a slowdown in their market.  Many small companies are concerned about a drop in activity.  A great percentage of these companies never had an online marketing/business development agenda to begin with. 

The slowdown has prompted such businesses to finally take a look at how the internet is the primary hub for sustainable and affordable business development.  Website development, and search engine marketing (Pay Per Click advertising) are the primary methods these businesses are using to stop the bleeding and develop an online initiative.

If you are kicking butt, it is a great time to figure out a way to capitalize and generate some tremendous growth potential for the coming upturn in the economy.
OR
If you are concerned about a big slowdown, it is a great time to make the adjustments you need to “recession proof” your business.

Good luck!

Client:  Hoboken Electrolysis and Skin Therapy by Carla 

We recently took on a website project right here in Hoboken. 
Carla’s Electrolysis and Skin Therapy is a small service business catering to a specific geographic area in Hudson County, NJ. 

Unfortunately, Carla fit the profile shared by many small business owners:
Her website had absolutely no measureable affect on her bottom line.

Carla wanted to develop new business using the web.  The internet, especially in a HIGH traffic area like Hoboken seemed like a valuable resource worth another marketing try. She needed to build a website that was both aesthetically pleasing and structured for Search Engine Optimization.

G Street Worked with Carla to create the message and content of the site while simultaneously managing the SEO tasks to affect performance.

When prospects search for her services the website now performs far more effectively. 

See:
Google Results for query “Hoboken Electrolysis“  
Google Results for query “Hoboken Skin Therapy”

Carla launched her new site in January of 2008.  She is now able to leverage the web as a primary source of new business development. 

Waxing!

G Street Media, LLC is proud to release our GStreetWeb.com website, version 2.0.

We have redesigned the site architecture and optimized for search engine performance and a clean, clear presentation. Please feel free to contact us with any feedback regarding ease of navigation, or how we can offer you a more robust online resource.