Finally I get to post a blog about posting blog’s.  The circle is complete…

It is extremely difficult to search optimize new websites when you have to compete against established players in your market.  It is safe to assume at least some of your competitors have built solid websites with lot’s of content and inbound links.  You will likely need to compete for similar keyword phrases and this will require some creativity for you to catch up in search performance.

A blog can be an instrumental tool for new websites to improve rank and search performance.  In fact a blog is probably one of the last places that even established small businesses are not doing a very good job online.  Jumping in and taking advantage of this opportunity is a great idea. But you will need to act fast.

Why blog for Search Engine Optimization?    

Blogs are often indexed more frequently than corporate sites.

Blogs can be syndicated across many sites via RSS feeds that generate valuable inbound links.

Blogs perform differently than corporate sites for the same keyword phrases. 

It is not too late to effectively get your business into the online marketing fray. But you must apply creativity and cutting edge Search Engine Optimization to make it worth your while.  Make a blog part of your plan and cut in line before your competition.  Let us know if we can help.

I encourage you to check out the Website Time Machine to examine the progress of your website and any other properties you might be interested in. 

Simply enter your website URL (unified resource locator), ie: “http://www.gstreetweb.com” and this particular time machine will show you the different stages of your websites lifecycle going back to 1996.  This is way cool for business owners and web designers alike.

The only thing I should point out is that very poorly implemented websites tend not to show up in the ”Time Machine Database”.  This is for many of the very same reasons that sites dont show up in search engines.  So if you cannot find your site in the time machine, you better give us a call.  You need help with online marketing. 

If you want to see some really bad looking websites just go back in time to about 1999. Enjoy.

Client:  Hoboken Electrolysis and Skin Therapy by Carla 

We recently took on a website project right here in Hoboken. 
Carla’s Electrolysis and Skin Therapy is a small service business catering to a specific geographic area in Hudson County, NJ. 

Unfortunately, Carla fit the profile shared by many small business owners:
Her website had absolutely no measureable affect on her bottom line.

Carla wanted to develop new business using the web.  The internet, especially in a HIGH traffic area like Hoboken seemed like a valuable resource worth another marketing try. She needed to build a website that was both aesthetically pleasing and structured for Search Engine Optimization.

G Street Worked with Carla to create the message and content of the site while simultaneously managing the SEO tasks to affect performance.

When prospects search for her services the website now performs far more effectively. 

See:
Google Results for query “Hoboken Electrolysis“  
Google Results for query “Hoboken Skin Therapy”

Carla launched her new site in January of 2008.  She is now able to leverage the web as a primary source of new business development. 

Waxing!