Online Marketing as a remedy for economic slowdown
Tuesday, May 13th, 2008Situation:
Many small businesses are cutting back on marketing and lead generation or waiting for the economy to pick up before they invest in websites and Google advertising.
This blows me away! Now is the time to stake a claim online. Much like real estate, in this economy online advertising presents a buyers market. There is no better time to assign a budget to developing a plan for growing your business online.
There are 2 types of businesses that we are having success with right now:
#1
Small businesses that are thriving. Real estate agencies, title agencies, lawyers, mortgage brokers, and other organizations that in many instances are actually doing more volume than a year ago. These clients are calling us to capitalize on this momentum and expand upon their ability to pull in and sell new prospects.
#2
Businesses that are hurting and need to make adjustments to accomodate a slowdown in their market. Many small companies are concerned about a drop in activity. A great percentage of these companies never had an online marketing/business development agenda to begin with.
The slowdown has prompted such businesses to finally take a look at how the internet is the primary hub for sustainable and affordable business development. Website development, and search engine marketing (Pay Per Click advertising) are the primary methods these businesses are using to stop the bleeding and develop an online initiative.
If you are kicking butt, it is a great time to figure out a way to capitalize and generate some tremendous growth potential for the coming upturn in the economy.
OR
If you are concerned about a big slowdown, it is a great time to make the adjustments you need to “recession proof” your business.
Good luck!