Kesstek.com - Dictation and recording devices via ecommerce
G Street is working to grow the online sales of a great company based out of North Jersey. Kesstek sells electronics by Olympus, and Phillips, and others in the recording and dictation market. They are in fact, according to owner Jody Gonzales, one of the premier volume dealers for these manufacturers.
Jody is focused on enhancing SEO, and PPC exposure and conversions related to the targeted traffic. It just so happens that we (G Street) have a great deal of experience with the particular ecommerce platform that is being employed by Jody. This gives us a bit of a leg up in assisting her with landing page optimization and a significant comfort level for the client to boot.
Jody has elected to focus her initial campaign on a limited number of products with similar prospects. She is starting with products that serve professionals such as doctors and lawyers. These are products with a relatively high sales volume, and because Jody is one of the larger resellers her margin on these particular products is healthy enough to absorb a single digit hit from additional lead-generation costs.
We are also recording all the calls that come in from Kessteks new advertising campaign. This feature allows Jody to log into http://calls.gstreetweb.com and access high level reports, or individual call recordings. This is a powerful business tool when the client chooses to use it. Not only does it provide an idea as to where your prospects are coming from, but also how their phone calls are handled by your staff when the phone rings.
In the next couple weeks we’ll be launching a broader campaign for Kesstek.com’s sister site Vipertel.com
Vipertel is a full service telecom hardware reseller. Both new and refurbished business phone system components are available for sale and immediate shipping.
Tags: , ecommerce, search engine optimization