I must admit to feeling like “The Mack” in front of a colleague when calling to have my car service pick me up for a business trip to St. Louis. 

“Yes, this is client 2711.  I need my car at 6:45pm.” 
(that is not an actual client number so dont bother making any crank calls)

The booking phone call was so quick, easy, and mac-daddy sounding that my search marketing manager turned to ask me “What the heck was that about?!?”   

“Our clients do not want to waste time and money.” says Mike Elshenaway, head of Downtown Car and Limo Services.  Sounds like an idea that would make sense to most business people and the tri-state clientelle that use Downtown for newark airport car service,  a night out, package delivery, and even regularly scheduled visits from out of town.

Downtown will allow people to have a client profile.  And it is very cool when you do!

Downtown clients never have to repeat their address, phone number, name, or method of payment.  The client can even set up a regular pick-up schedule if they would like to.  All this means that Downtown Car and Limo clients dont have to go back to Google, or the yellow pages to find and book a car service or delivery.

G Street Media is very excited to be running a couple of unique online advertising campaigns that are designed to bring in new clients for Mike and his business.  

We started with one client type:

Professionals who want to ramp up the convienience factor and savings when they book a car service or limo.

But after the conversation with my SEM guy we expanded the scope of the campaign to include:

Professionals who want to sound cool when they make their booking. 

Either of these prospects is perfect for Downtown.  I fall into the latter catagory.  I’ve never needed a car service in my cell phone before, but you can bet I do now.  And you can bet that I will be loyal as long as I get to sound cool when I book my pickups.  My Search Engine Marketing guy called and set up a profile too.  (I am positive he will use this primarily to try and impress the ladies by sounding like he has a car at his beck n’ call.

Time to get back to work on some techie-geek-nerd-speak-stuff.  But anybody in Hoboken should put this number in their celly and get ready to look like a cool guy next time they go to Newark Airport, JFK International, LaGuardia, Philly and especially Atlantic City or Foxwoods. 

Click on the “Book Online” button to go to the Downtown website and contact Mike to set up your profile. 

Mack-Daddy, out.

Use social networking tools to enhance search performance at no cost.

You have most likely heard of MySpace and Facebook. (if you have not, then we cant be friends anymore)  

LinkedIn.com offers professionals a place to manage an interactive resume and professional contact network.  Click here for an example profile page: Tom Ritter

To better understand the actual benefits of this free platform consider the keyword phrase “Tom Ritter”.  This particular keyword phrase has some stiff competition in the first page results of Google. (Click here to see Google results for ”Tom Ritter”)  I am competing with a nationally reknowned dentist, and a famous actor for visibility in the results. 

I do not have a website or blog to compete with these other results. I am on the first page of Google simply because I created a LinkedIn profile.  At the time of this post my LinkedIn profile ranked #6 on the first page of Google results. 

I will concede that there are only about 575,000 websites related to the search “Tom Ritter”.  If my name was “Brad Pitt” the competition would consist of about 25 million competitive results.  But still, I am beating out over half a million websites without having spent a dime to do so. 

For those of you with some real Search Engine Optimization savvy, my LinkedIn page boasts a Google PR of 3.  This means that any links I create on my LinkedIn page actually improve the search performance of the sites I link to. 

So set yourself up on LinkedIn, and get all your employees to do the same. Then, create website links to your company website from all of your respective profiles.  The Search Engine Optimization benefits will be measureable, and you cannot beat the price.

Make no mistake about it, my LinkedIn profile performs because I update it at least once a month and I have developed a decent network of 150 contacts and growing.  But even that is very little effort to maintain. 

And make no mistake about this……………….Mr. Furley was the man.

I encourage you to check out the Website Time Machine to examine the progress of your website and any other properties you might be interested in. 

Simply enter your website URL (unified resource locator), ie: “http://www.gstreetweb.com” and this particular time machine will show you the different stages of your websites lifecycle going back to 1996.  This is way cool for business owners and web designers alike.

The only thing I should point out is that very poorly implemented websites tend not to show up in the ”Time Machine Database”.  This is for many of the very same reasons that sites dont show up in search engines.  So if you cannot find your site in the time machine, you better give us a call.  You need help with online marketing. 

If you want to see some really bad looking websites just go back in time to about 1999. Enjoy.

Client:  Hoboken Electrolysis and Skin Therapy by Carla 

We recently took on a website project right here in Hoboken. 
Carla’s Electrolysis and Skin Therapy is a small service business catering to a specific geographic area in Hudson County, NJ. 

Unfortunately, Carla fit the profile shared by many small business owners:
Her website had absolutely no measureable affect on her bottom line.

Carla wanted to develop new business using the web.  The internet, especially in a HIGH traffic area like Hoboken seemed like a valuable resource worth another marketing try. She needed to build a website that was both aesthetically pleasing and structured for Search Engine Optimization.

G Street Worked with Carla to create the message and content of the site while simultaneously managing the SEO tasks to affect performance.

When prospects search for her services the website now performs far more effectively. 

See:
Google Results for query “Hoboken Electrolysis“  
Google Results for query “Hoboken Skin Therapy”

Carla launched her new site in January of 2008.  She is now able to leverage the web as a primary source of new business development. 

Waxing!

G Street Media, LLC is proud to release our GStreetWeb.com website, version 2.0.

We have redesigned the site architecture and optimized for search engine performance and a clean, clear presentation. Please feel free to contact us with any feedback regarding ease of navigation, or how we can offer you a more robust online resource.