We recently began working with Jody Gonzales from Kesstek, Inc. on her ecommerce product marketing.  Kesstek is a authorized reseller of recording and dictation devices by Olympus, Philips, and other brand name manufacturers. 

Kesstek sells enough to be considered a premier dealer for these national brands.  Located in Hawthorne, NJ, the company stocks, ships, and services a national client base.  Jody says they have a very loyal following of professional business clients such as doctors and lawyers.  While their customer base is mostly B2B, they also have a growing base of consumer customers. (You have to love an increasingly diversified base, particularly in a down market)

Jody has developed a very solid ecommerce platform that she manages in house.  Starting online just a few years ago she has built a very solid business around providing these products:

• Dictation devices, voice recorders, and transcription kits.
• Voice recognition software
• Digital recorders
• Headsets
• Network security cameras
• Business phones by AT&T and Panasonic

Jody uses an x-cart PHP ecommerce solution with an SQL database. This is an extremely popular product with tens of thousands of live applications. Most all of her management and design is done in house.

Kesstek is a good company. I would refer anyone with a need for transcription or recording solutions to call them and ask a few questions.
-Tom

G Street is looking at creating an integrated front end for our voice, web, and crm applications.  Currently our website lead generation technology will integrate with Salesforce.com CRM to pass data, leads, contacts, assignments and actions through to the appropriate personnel to take the next appropriate step in the sales or service process.

The very cool opportunity is to have an integrated front end technology environment in a small business.  By the integration of your voice services and your lead-generation and CRM tools you create one environment for processing, measuring, and analyzing the way contacts come in and are handled from first touch through the life of the client.

This is actually the very premise of G Street Media, LLC at it’s very core.  The idea that small business can now venture into enterprise level solutions at an appropriate price point is revolutionary.  It is not about the website, or the CRM.  Now it is about a single methodology of measurement and analysis across all your relevant front end technologies.

Maybe now we can get small businesses to adopt with less fear of being toasted on their investment.  5 years from now the most competitive markets will be dominated by first adopters of the integrated small business front end.  This is what we propose to all our clients. “A monkey can run PPC and bring you leads. G Street proposes to bring you leads, and over time implement a comprehensive technology ecosystem by which your small business manages and acts on those contacts.”

The mantra of the small business marketer could well be:  “It’s not worth doing if you don’t collect data.” 

Most small businesses are going to learn this the hard way when the owner attempts to cash out, or when it is time to change direction. No data.

For businesses that are ready to take marketing seriously there is a hosted application from StructuredWeb that answers many needs for small businesses who need to invest in their future success. 

The StrucuredWeb platform is a marketing database tool integrated with website management, email marketing, CRM, and ecommerce tools.  We have this web based platform in place with 2 of our clients: Castle Point Realty, and TDNYC.com.

The CRM is comparable to most other solutions in the small & midsize space.  The really cool advantage is the integration with your website and emarketing solutions via the same management interface.  This allows you to manage and access data collected from your website, email campaigns, and through your CRM all in a single tool.  This single tool gives StructuredWeb a great pitch to small businesses who need to establish a marketing effort in house. 

The drawbacks to StructuredWeb are obsolete technology (not including custom solutions for the apparel industry), non-existant SEO/SEM capability, and an ecommerce platform that could only be intended for use by office supply dealers.  Of these shortcomings the only one that gets annoying is the lack of SEO/SEM capabilities.  It actually requires custom work to plug in a Google Analytics or AdWords tracking script.  SEO is simply not a priority for SW.  They seek to drive existing contacts to the web through email marketing.  PPC is another option, but better for a less capable client to use SW to run the whole campaign.  Definately not for the savvy SEM professional who wants to run their own campaigns. 

I definately recommend a closer look for any small business that is ready to get started with a marketing effort.  The technology is web based with an annual licensing fee.  To implement the technology, design a site, and deploy 10 CRM licenses will run you about 10-15k to do it right.  Any small business should expect to invest another 20K in services during the following year to make it worthwhile. 

If you cannot afford to invest in a marketing strategy there will be in trouble if you ever need to change direction or face an economic slowdown.

To learn more or to see a StructuredWeb demo click here.

I encourage you to check out the Website Time Machine to examine the progress of your website and any other properties you might be interested in. 

Simply enter your website URL (unified resource locator), ie: “http://www.gstreetweb.com” and this particular time machine will show you the different stages of your websites lifecycle going back to 1996.  This is way cool for business owners and web designers alike.

The only thing I should point out is that very poorly implemented websites tend not to show up in the ”Time Machine Database”.  This is for many of the very same reasons that sites dont show up in search engines.  So if you cannot find your site in the time machine, you better give us a call.  You need help with online marketing. 

If you want to see some really bad looking websites just go back in time to about 1999. Enjoy.

Client:  Hoboken Electrolysis and Skin Therapy by Carla 

We recently took on a website project right here in Hoboken. 
Carla’s Electrolysis and Skin Therapy is a small service business catering to a specific geographic area in Hudson County, NJ. 

Unfortunately, Carla fit the profile shared by many small business owners:
Her website had absolutely no measureable affect on her bottom line.

Carla wanted to develop new business using the web.  The internet, especially in a HIGH traffic area like Hoboken seemed like a valuable resource worth another marketing try. She needed to build a website that was both aesthetically pleasing and structured for Search Engine Optimization.

G Street Worked with Carla to create the message and content of the site while simultaneously managing the SEO tasks to affect performance.

When prospects search for her services the website now performs far more effectively. 

See:
Google Results for query “Hoboken Electrolysis“  
Google Results for query “Hoboken Skin Therapy”

Carla launched her new site in January of 2008.  She is now able to leverage the web as a primary source of new business development. 

Waxing!

G Street Media, LLC is proud to release our GStreetWeb.com website, version 2.0.

We have redesigned the site architecture and optimized for search engine performance and a clean, clear presentation. Please feel free to contact us with any feedback regarding ease of navigation, or how we can offer you a more robust online resource.