G Street is looking at creating an integrated front end for our voice, web, and crm applications.  Currently our website lead generation technology will integrate with Salesforce.com CRM to pass data, leads, contacts, assignments and actions through to the appropriate personnel to take the next appropriate step in the sales or service process.

The very cool opportunity is to have an integrated front end technology environment in a small business.  By the integration of your voice services and your lead-generation and CRM tools you create one environment for processing, measuring, and analyzing the way contacts come in and are handled from first touch through the life of the client.

This is actually the very premise of G Street Media, LLC at it’s very core.  The idea that small business can now venture into enterprise level solutions at an appropriate price point is revolutionary.  It is not about the website, or the CRM.  Now it is about a single methodology of measurement and analysis across all your relevant front end technologies.

Maybe now we can get small businesses to adopt with less fear of being toasted on their investment.  5 years from now the most competitive markets will be dominated by first adopters of the integrated small business front end.  This is what we propose to all our clients. “A monkey can run PPC and bring you leads. G Street proposes to bring you leads, and over time implement a comprehensive technology ecosystem by which your small business manages and acts on those contacts.”

Use social networking tools to enhance search performance at no cost.

You have most likely heard of MySpace and Facebook. (if you have not, then we cant be friends anymore)  

LinkedIn.com offers professionals a place to manage an interactive resume and professional contact network.  Click here for an example profile page: Tom Ritter

To better understand the actual benefits of this free platform consider the keyword phrase “Tom Ritter”.  This particular keyword phrase has some stiff competition in the first page results of Google. (Click here to see Google results for ”Tom Ritter”)  I am competing with a nationally reknowned dentist, and a famous actor for visibility in the results. 

I do not have a website or blog to compete with these other results. I am on the first page of Google simply because I created a LinkedIn profile.  At the time of this post my LinkedIn profile ranked #6 on the first page of Google results. 

I will concede that there are only about 575,000 websites related to the search “Tom Ritter”.  If my name was “Brad Pitt” the competition would consist of about 25 million competitive results.  But still, I am beating out over half a million websites without having spent a dime to do so. 

For those of you with some real Search Engine Optimization savvy, my LinkedIn page boasts a Google PR of 3.  This means that any links I create on my LinkedIn page actually improve the search performance of the sites I link to. 

So set yourself up on LinkedIn, and get all your employees to do the same. Then, create website links to your company website from all of your respective profiles.  The Search Engine Optimization benefits will be measureable, and you cannot beat the price.

Make no mistake about it, my LinkedIn profile performs because I update it at least once a month and I have developed a decent network of 150 contacts and growing.  But even that is very little effort to maintain. 

And make no mistake about this……………….Mr. Furley was the man.

G Street Media, LLC is proud to release our GStreetWeb.com website, version 2.0.

We have redesigned the site architecture and optimized for search engine performance and a clean, clear presentation. Please feel free to contact us with any feedback regarding ease of navigation, or how we can offer you a more robust online resource.