Tim Alston of 1st Metropolitan Mortgage in Hoboken is one fired up business owner.  Tim is one of the true professionals left standing after a massive thinning of the herd. 

Tim is moving to Google to begin a new business development strategy.  If you search for a mortgage in Hoboken, or Jersey City, or Hudson County for that matter, he wants you to find 1st Metropolitan.  So, I said the same thing I always say, “Video, video, video.”  Tim is crazy enough to buy in and here we go.  Tim is doing a weekly video informational piece on a Youtube channel.  

We set up a landing page  and a YouTube channel for Tim to distribute his videos.  This embed will keep the content on his landing page fairly fresh.  We can give visitors the ability to subscribe to a weekly video column for mortgage or refinancing shoppers.  Pretty timely content frankly.  And Tim gets pretty decent production value out of an off the shelf webcam.

Video, video, video.

G Street is looking at creating an integrated front end for our voice, web, and crm applications.  Currently our website lead generation technology will integrate with Salesforce.com CRM to pass data, leads, contacts, assignments and actions through to the appropriate personnel to take the next appropriate step in the sales or service process.

The very cool opportunity is to have an integrated front end technology environment in a small business.  By the integration of your voice services and your lead-generation and CRM tools you create one environment for processing, measuring, and analyzing the way contacts come in and are handled from first touch through the life of the client.

This is actually the very premise of G Street Media, LLC at it’s very core.  The idea that small business can now venture into enterprise level solutions at an appropriate price point is revolutionary.  It is not about the website, or the CRM.  Now it is about a single methodology of measurement and analysis across all your relevant front end technologies.

Maybe now we can get small businesses to adopt with less fear of being toasted on their investment.  5 years from now the most competitive markets will be dominated by first adopters of the integrated small business front end.  This is what we propose to all our clients. “A monkey can run PPC and bring you leads. G Street proposes to bring you leads, and over time implement a comprehensive technology ecosystem by which your small business manages and acts on those contacts.”

Situation:
Many small businesses are cutting back on marketing and lead generation or waiting for the economy to pick up before they invest in websites and Google advertising.

This blows me away!  Now is the time to stake a claim online.  Much like real estate, in this economy online advertising presents a buyers market.  There is no better time to assign a budget to developing a plan for growing your business online. 

There are 2 types of businesses that we are having success with right now:

#1
Small businesses that are thriving. Real estate agencies, title agencies, lawyers, mortgage brokers, and other organizations that in many instances are actually doing more volume than a year ago.  These clients are calling us to capitalize on this momentum and expand upon their ability to pull in and sell new prospects.

#2
Businesses that are hurting and need to make adjustments to accomodate a slowdown in their market.  Many small companies are concerned about a drop in activity.  A great percentage of these companies never had an online marketing/business development agenda to begin with. 

The slowdown has prompted such businesses to finally take a look at how the internet is the primary hub for sustainable and affordable business development.  Website development, and search engine marketing (Pay Per Click advertising) are the primary methods these businesses are using to stop the bleeding and develop an online initiative.

If you are kicking butt, it is a great time to figure out a way to capitalize and generate some tremendous growth potential for the coming upturn in the economy.
OR
If you are concerned about a big slowdown, it is a great time to make the adjustments you need to “recession proof” your business.

Good luck!

G Street Media, LLC is proud to release our GStreetWeb.com website, version 2.0.

We have redesigned the site architecture and optimized for search engine performance and a clean, clear presentation. Please feel free to contact us with any feedback regarding ease of navigation, or how we can offer you a more robust online resource.