Tim Alston of 1st Metropolitan Mortgage in Hoboken is one fired up business owner.  Tim is one of the true professionals left standing after a massive thinning of the herd. 

Tim is moving to Google to begin a new business development strategy.  If you search for a mortgage in Hoboken, or Jersey City, or Hudson County for that matter, he wants you to find 1st Metropolitan.  So, I said the same thing I always say, “Video, video, video.”  Tim is crazy enough to buy in and here we go.  Tim is doing a weekly video informational piece on a Youtube channel.  

We set up a landing page  and a YouTube channel for Tim to distribute his videos.  This embed will keep the content on his landing page fairly fresh.  We can give visitors the ability to subscribe to a weekly video column for mortgage or refinancing shoppers.  Pretty timely content frankly.  And Tim gets pretty decent production value out of an off the shelf webcam.

Video, video, video.

These sites are resources for a specific content segment. Law related blogging.
http://www.lawfirmblogging.com/category/blogging

http://kevin.lexblog.com (4 stars)

General blogging resources:

http://www.problogger.net

The value of RSS.
http://www.becomeablogger.com/video-9.html 

Spend some time trying to identify keyword searches  for your business.  Think “accountant blogging tips” or “rss feed accounting news”, or variations to see if you can get industry specific content for your  own business use.  The surge in content publishers has created very niche oriented channels.  These channels appeal across a slimmer marketplace, but there is a premium value transmitted to the audience.  This is the new publishing model that has longstanding media in it’s crosshairs.
 

Finally I get to post a blog about posting blog’s.  The circle is complete…

It is extremely difficult to search optimize new websites when you have to compete against established players in your market.  It is safe to assume at least some of your competitors have built solid websites with lot’s of content and inbound links.  You will likely need to compete for similar keyword phrases and this will require some creativity for you to catch up in search performance.

A blog can be an instrumental tool for new websites to improve rank and search performance.  In fact a blog is probably one of the last places that even established small businesses are not doing a very good job online.  Jumping in and taking advantage of this opportunity is a great idea. But you will need to act fast.

Why blog for Search Engine Optimization?    

Blogs are often indexed more frequently than corporate sites.

Blogs can be syndicated across many sites via RSS feeds that generate valuable inbound links.

Blogs perform differently than corporate sites for the same keyword phrases. 

It is not too late to effectively get your business into the online marketing fray. But you must apply creativity and cutting edge Search Engine Optimization to make it worth your while.  Make a blog part of your plan and cut in line before your competition.  Let us know if we can help.