G Street Blog

Archive for August, 2008


Recording and Dictation Ecommerce by Kesstek

Wednesday, August 13th, 2008

We recently began working with Jody Gonzales from Kesstek, Inc. on her ecommerce product marketing.  Kesstek is a authorized reseller of recording and dictation devices by Olympus, Philips, and other brand name manufacturers. 

Kesstek sells enough to be considered a premier dealer for these national brands.  Located in Hawthorne, NJ, the company stocks, ships, and services a national client base.  Jody says they have a very loyal following of professional business clients such as doctors and lawyers.  While their customer base is mostly B2B, they also have a growing base of consumer customers. (You have to love an increasingly diversified base, particularly in a down market)

Jody has developed a very solid ecommerce platform that she manages in house.  Starting online just a few years ago she has built a very solid business around providing these products:

Jody uses an x-cart PHP ecommerce solution with an SQL database. This is an extremely popular product with tens of thousands of live applications. Most all of her management and design is done in house.

Kesstek is a good company. I would refer anyone with a need for transcription or recording solutions to call them and ask a few questions.
-Tom

Blogging for Your Small Business (or specifically your law firm)

Friday, August 8th, 2008

These sites are resources for a specific content segment. Law related blogging.
http://www.lawfirmblogging.com/category/blogging

http://kevin.lexblog.com (4 stars)

General blogging resources:

http://www.problogger.net

The value of RSS.
http://www.becomeablogger.com/video-9.html 

Spend some time trying to identify keyword searches  for your business.  Think “accountant blogging tips” or “rss feed accounting news”, or variations to see if you can get industry specific content for your  own business use.  The surge in content publishers has created very niche oriented channels.  These channels appeal across a slimmer marketplace, but there is a premium value transmitted to the audience.  This is the new publishing model that has longstanding media in it’s crosshairs.